These are not the same kind of product. Aurora Solar is a design and proposal engine used primarily by engineering teams and dealers. SolarCEO™ is a rep-side workspace — CRM, AI voice, outreach, training, and proposal in one app.
| Capability | SolarCEO™ | Aurora Solar |
|---|---|---|
| Primary user | Sales rep, squad leader | Designer, dealer ops |
| CRM + pipeline | Built in | No |
| AI voice (live bridge calling) | Kate, built in | No |
| AI sales coach | Built in | No |
| 3D design + shading analysis | No (uses simplified PPA sizing) | Yes (industry standard) |
| 175+ training courses | Yes | No |
| Per-rep microsite | Yes | No |
| Pricing | Free Starter, paid Pro/Premium | Enterprise pricing |
If the job is precise system design, shading analysis, and engineering-grade proposals for complex roofs, Aurora is the industry standard. Many dealers run Aurora on the ops side regardless of what reps use on the sales side.
If the job is running a rep's day — finding the next conversation, getting on the phone in under a minute, sending a proposal a homeowner can sign on the spot, and tracking commissions — SolarCEO is the rep-side workspace. The PPA proposal generator covers most residential deals without bouncing into a design tool.
Plenty of teams run both: Aurora on the ops side for design, SolarCEO on the rep side for everything else. They do not compete — they cover different layers of the same deal.
No. SolarCEO uses simplified PPA sizing (110% buffer, 3.59% PPA escalator, 7% utility escalator) for the proposal conversation. For engineering-grade design, dealers typically run Aurora on the ops side.
You can attach Aurora-generated PDFs to a SolarCEO deal. Direct API integration is on the roadmap.
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Updated 2026-05-27. SolarCEO™ is a rep-facing platform; homeowner-facing services are operated under California Energy Advisor Group (CEAG) and gosolar.pro.